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How Computing Shapes Our World?
Softwares have invaded our analogue world and have changed it for ever. This article from Marc Andreessen describes the rise of software companies and how Amazon disrupted the entire publishing...
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Hello Tomorrow: Emirates Ad
http://www.youtube.com/watch?feature=player_embedded&v=xG-NGPbtOOk#! Continue reading →
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“Game On, World” by Nike: Follow the leader
Digital, Gamification, Social, Mobile, Local, Utility Marketing, Global, Big Data….Name it, they Did It, Already! I’m a huge fan of Adidas but in terms of digital marketing, I have to admit that there...
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Let’s play with data: Our Mobile Planet, mobile adoption and usage
I stumbled upon Our Mobile Planet (Google’s initiative) and spent almost an hour checking the stats about smartphone adoption and usage. This data covers 40 countries and the sweet spot anyone can...
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How the entertainment industry failed to sit on the Iron Throne?
Game of Thrones is the new successful HBO TV show…It’s a medieval fantasy about 7 families who fight each other to be at the head of the realm and conquer the Iron Throne… Game of Thrones is not only a...
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The Adidas ad that made me started…
In 2002, I was still in high school and strangely after watching this ad from Adidas…I knew that I wanted to work in advertising/marketing. Why? Because I have always thought that this was a mistake to...
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Action video games are good for our brain
Fascinating: Daphne Bavelier explains how video games can help us learn, focus and multitask.
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The use and abuse of research by Martin Weigel
Martin Weigel from W+K Amsterdam usually publishes thought-provoking posts around common beliefs in the adverstising industry (e.g. TV is dead). His last presentation about the use of research offers...
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